Guides for contractors in Florida
Short, sourced guides with a video: Florida rules, Google, reviews and getting more calls. New guides every week.
▶ VideoFlorida contractor license number: does it go on your website?
Yes. In Florida your contractor license number must be on your website, social media and ads (Statute 489.119(5)(b) and Rule 61G4-12.011). What counts, what happens if it's missing, and where to put it.
▶ VideoGoogle reviews for contractors: what's legal and what gets you fined
What you can and can't do with Google reviews: the FTC rule (16 CFR 465), penalties of up to $53,088 per violation, and Google's stricter policy. How to ask for real reviews.
▶ VideoTexting Leads from Your Website Form: Florida's FTSA law
Can you text people who fill out your website form? Florida's FTSA (501.059) asks for clear consent. What the checkbox should say, what to keep and what it can cost.
▶ VideoGoogle Business Profile suspended or not showing: address, name and appeal
Work from home? Hide your address. No P.O. boxes, use your real name, one profile, and how to appeal a suspension, per Google's rules.
▶ VideoWhat a contractor website costs: what to pay for and what not to
Our price bands, verified recurring costs and what to look for in a quote: domain, site ownership and contracts.