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What a contractor website must have: the 8-point checklist
A contractor website should have: a tap-to-call phone number at the top, your license number (the only item that comes from a law: Florida Statute 489.119(5)(b)), the areas you serve, real photos of your work, real reviews, a short quote form, fast loading on a phone and, if your customers speak both, Spanish and English. The other points are our advice, not rules. No checklist guarantees calls.
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The checklist: eight points to grade your website
1. Phone at the top, one tap away
On a phone the number should be a tap-to-call link. This is advice, not a rule.
2. Your license number
Florida law asks for the number in each offer, proposal or advertisement, regardless of medium. Put it in the header or footer. You can verify licenses at myfloridalicense.com.
3. Areas you serve
List cities and counties. Google asks that your address or service area be accurate and precise: make your website say the same as your profile.
4. Real photos of your work
Your own photos: before and after, your crew. Say who you are: Google says trust is the most important thing.
5. Real reviews
Only the ones your customers left, plus a link to your Google profile to see them all.
6. Short quote form
Name, phone and what job they need. Every extra field can scare a customer off.
7. Fast on a phone
Open it on mobile data and see how long it takes. A slow page feels broken.
8. Spanish and English
If your customers speak both languages, your website should too, with a language switch button.
Your score
- Tap-to-call phone
- License on every page
- Service areas
- Real photos
- Real reviews
- Short form
- Fast on a phone
- Spanish + English
Where each fact comes from (official sources)
“The registration or certification number of each contractor shall appear in each offer of services, business proposal, bid,” “contract, or advertisement, regardless of medium”
In plain words: the contractor's registration or certification number must appear in each offer, proposal, contract or advertisement, regardless of medium.
“Make sure your address and/or service area is accurate and precise.”
In plain words: make sure your address or service area is accurate and precise.
“Of these aspects, trust is most important.”
In plain words: of these aspects, trust is the most important.
What is law and what is advice
Law
The license number in each offer, proposal or advertisement.
Advice
Phone, areas, photos, reviews, form, speed and languages.
No promises
No checklist guarantees calls or a Google ranking.
Free website check against this list
Send us your website link and we'll tell you which of the eight points are missing. Free.
- We tell you which points you have and which are missing
- We tell you where to start
- Free, no strings attached
Frequently asked questions
What must a contractor website have?
A tap-to-call phone number, your license number, service areas, real photos, real reviews, a short form, phone speed and, if needed, Spanish and English.
Which of these points is required by law?
From this list, the license number: Florida Statute 489.119(5)(b) asks for it in each offer, proposal, contract or advertisement, regardless of medium. The rest is advice.
Where do I put the license number on my website?
We suggest the header or footer, so it shows on every page.
Does this checklist guarantee more calls?
No. Nobody can guarantee calls or a Google ranking. The list helps you check the basics.
Official sources
- Florida Statutes 489.119 (2026)
- Google Search Central: people-first content
- Google Business Profile guidelines
- MyFloridaLicense (DBPR)
We are not lawyers. This guide is general information, not legal advice. Laws can change: look at the official source. The points other than the license are our advice.
