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Is your license number on every ad?

By Fuse Web Design · Updated November 12, 2026

Yes: statute 489.119(5)(b) requires it in each advertisement, regardless of medium.

The registration or certification number must appear in each advertisement under statute 489.119(5)(b). Rule 61G4-12.011(3) names electronic media and Internet sites, airwave transmission, newspapers, handbills, billboards, flyers, classified advertisements, construction site signs and signs on vehicles. Counting Google ads, Facebook and Instagram ads and Google Business Profile posts as “electronic media” is our reading. For alarm ads, statute 489.521(7)(b) has an exception if your website shows the number and the ad directs people to that website.

Video: Florida contractor license number on every ad
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What the law says (official text)

Fla. Stat. 489.119(5)(b)
“The registration or certification number of each contractor shall appear in each offer of services, business proposal, bid, contract, or advertisement, regardless of medium”

In plain words: the number goes in each ad, whatever the medium.

Fla. Admin. Code R. 61G4-12.011(3)
“The terms "advertise" and "advertises" shall apply to business cards, business proposals, contracts, construction site signs, all newspapers, airwave transmission (other than internal company communications), any electronic media including Internet sites, phone directory, and other media including handbills, billboards, flyers, shopping and service guides (coupon offerings), magazines, classified advertisements, manufacturer's "authorized dealer" listings, and signs on vehicles.”

In plain words: the rule names electronic media and Internet sites, airwave transmission, newspapers, handbills, billboards, flyers, construction site signs and signs on vehicles.

Fla. Stat. 489.521(7)(b) (alarms)
“This paragraph does not apply to a newspaper, magazine, flyer, billboard, phone book, Internet, or broadcast advertisement for alarm system contracting as long as the contractor maintains an Internet website that contains the contractor’s registration or certification number and the advertisement directs consumers to the contractor’s Internet website.”

In plain words: only for alarm contractor ads, and only if the website shows the number and the ad directs people to it.

Your ads, one by one

What the sources say and what is our reading or good practice. We are not lawyers: if in doubt, ask the DBPR.

🔍

Google ads

Electronic media (our reading). Put the number in the ad itself.

📱

Facebook and Instagram ads

Electronic media (our reading). Same advice.

📍

Google Business Profile posts

Our reading, not a separate rule. Put it in the post.

📄

Flyers, handbills and billboards

Named in the board rule.

📻

Radio, newspapers and classifieds

The rule names airwave transmission (other than internal communications), newspapers and classified ads.

🪧

Construction site signs

Named in the board rule.

🚚

Truck with your name or artwork

Number conspicuously and legibly displayed. Lettering is not required by that paragraph.

If your number is missing

Estatuto 489.119(5)(e).

1st timeNotice of noncompliance
30 daysTo fix it
After thatFine or citation

For electrical and alarm contractors, statute 489.521(7)(c) sets a fine of at least $100, or a citation, when the number is missing from an advertisement.

Checklist before you pay for an ad

  1. Google ads

    Look at the ad text: is your number there?

  2. Facebook and Instagram

    Look at the image or text of each ad.

  3. Google Business Profile

    Look at your posts.

  4. Flyers and job site signs

    Look at each design before printing.

  5. Truck, radio and newspaper

    If the truck shows your name or artwork, the number goes visible. Look at radio scripts and print copy.

Summary

  • Google
  • Facebook and Instagram
  • Google Business Profile
  • Flyers and signs
  • Truck, radio and print

We look at your ads for free

Send us a screenshot of each ad and we will tell you if your number shows. We also help in English.

Text us on WhatsApp Call (786) 676-5681

Frequently asked questions

Must my license number be in every ad?

Yes, statute 489.119(5)(b) requires it in each advertisement, regardless of medium.

Does a Google or Facebook ad count?

Rule 61G4-12.011(3) includes any electronic media. Counting Google, Facebook and Instagram ads there is our reading; putting the number in the ad is the safe move.

What about construction site signs and trucks?

The rule names construction site signs. If a truck shows your name or artwork, the number is conspicuously and legibly displayed, but lettering is not required by that paragraph.

Is there an exception?

For alarm contractor ads (statute 489.521(7)(b)): some print, Internet or broadcast ads, if your website shows the number and the ad directs people to it. We did not see that exception for other trades in our sources.

What happens if the number is missing?

The first time, a notice of noncompliance. There can be a fine or citation if it is not corrected within 30 days or for later violations.

Official sources

We are not lawyers. This guide is general information, not legal advice. Rules and fines can change: look at the official source.

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